I’m Fabio Cuffaro.
I’ve spent more than two decades working in digital marketing and strategy, helping businesses grow, position themselves, and make better long-term decisions in competitive environments. Over that time, I’ve worked across paid media, analytics, and performance strategy, advising companies ranging from small teams to established organizations.
I’m the founder of Inwurx, a digital strategy and performance marketing firm. Through that work, I’ve had a front-row seat to how incentives, power, and decision-making actually operate inside businesses: how authority shifts, how short-term pressures distort judgment, and how structural choices compound over time.
My experience has been less about tactics and more about systems. Marketing, at scale, exposes how organizations behave under constraint: who controls information, how decisions are justified, and where leverage truly exists. That exposure has shaped how I think about strategy far beyond advertising.
I continue to work professionally in digital marketing while applying those lessons to broader questions of structure, power, and judgment.
